Monogram
Founded by Shawn “Jay-Z” Carter in partnership with Caliva, Monogram exists to produce luxury cannabis experiences defined by dignity, care, and consistency.
When it came to the design of packaging, we were tasked with creating an uncompromising brand experience for multiple product lines. The resulting system creates a striking physical presence for the brand that is at once substantial and understated.
Service
Packaging
Date
2020
Monogram
Founded by Shawn “Jay-Z” Carter in partnership with Caliva, Monogram exists to produce luxury cannabis experiences defined by dignity, care, and consistency.
When it came to the design of packaging, we were tasked with creating an uncompromising brand experience for multiple product lines. The resulting system creates a striking physical presence for the brand that is at once substantial and understated.
Service
Packaging
Date
2020
For product-specific naming, the system avoids distracting strain names in favor of a simple and consistent number system for branding single strains and blends. The numbers, however, are not just numbers – they are chosen by the Monogram team in relation to specific artistic or historic backstories. If you know, you know.
For product-specific naming, the system avoids distracting strain names in favor of a simple and consistent number system for branding single strains and blends. The numbers, however, are not just numbers – they are chosen by the Monogram team in relation to specific artistic or historic backstories. If you know, you know.
